Audit console / signed in as D. Okafor Data locked 2025-09-30 Appointment: Thu Oct 9, 2:40 PM, Dr. A. Menon
Dana Okafor
Patient account

My Watchlist / GLP-1 weight loss drugs / Tue Oct 7

Better, or just advertised more?

You track all 4 drugs in the GLP-1 class. The score is built only from clinical evidence; the ad budget is printed next to it so the two never get confused. Pick a drug to open its Marketing Facts label.

4
Drugs on your watchlist[1]
$699M
Their combined ad spend, Jan to Sep 2025[1]
17 pts
Score gap between the biggest advertiser and the class best[2]
1
Active spend alert on your list (Wegovy, Aug 31)
Tracked drugsScore / 9-mo ads
    Sorted by ad spend, heaviest first. Scores never include marketing.
    Marketing FactsSS-GLP1-2025-09

    Marketing Facts

    Wegovy (semaglutide)
    Nine months ended Sep 2025 / Novo Nordisk

    Amount per period Value
    DTC advertising spend[1] $316M
    Quality Score[2] 72/100
    Value Ratio (quality per $M of ads) 0.23
    Avg weight loss in registration trial[3] 15%
    U.S. list price per month[4] $1,349.02

    Alert SS-0417 / triggered 2025-08-31

    August ad spend hit $47.5M, 46.5% above the trailing six-month average. No new clinical evidence was published in the same window.

    The heaviest advertiser on your list carries the lowest Quality Score in the class.

    Monthly DTC ad spend, Wegovy, Jan to Sep 2025

    [1] MediaRadar DTC ad tracking, Jan to Sep 2025. [2] SpendSight composite of ClinicalTrials.gov efficacy, patient outcomes, FDA OpenFDA status and safety profile. [3] SURMOUNT-1 and STEP-1 results via ClinicalTrials.gov. [4] Manufacturer published list price, 2025. Not medical advice.

    Class ledger, ranked by Value Ratio

    Value Ratio divides the Quality Score by millions of ad dollars. Higher means the reputation is earned, not bought. Select any row to open its label above.

    Drug Ad spend Quality Value Ratio Avg weight loss Audit note